Core Web Vitals Sorted: Hitting 95+ Performance Scores in Webflow

The introduction of Google's Core Web Vitals played a big role in the way we think about web performance, and what this means for the future of long-term success. This why there are so many factors that you need to account for, such as LCP, INP, and CLS. These were designed and developed to become core elements of SEO, user experience, and conversion rates.

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If you're a keen Webflow enthusiast, hitting 95+ performance scores might seem like a dreamland scenario, but it's actually more achievable than you might think, especially with the right setup. These are some of the best ways of being able to get your Core Web Vitals on point, and ensure your Webflow site runs as fast as possible.

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Optimise Images

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Images can be the biggest contributor to poor load times, and this is why you need to consider Largest Contentful Paint (LCP) and how you can work on reducing load time. There are some steps that you can take to facilitate this as well, and this means looking at things like resizing before you upload, tweaking background images to ensure they only load when needed, and using the WebP format whenever possible.

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Master CLS

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The fact is that high cumulative layout shift (CLS) typically suggests your content is jumping around a lot during the loading process, which can hurt rankings and alienate your visitors. For this reason, it's important to make sure you keep animations lightweight and predictable, and ensure you set definitive height and width for images.

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Speed Up Your Interactions

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Being able to speed up your site's responsiveness and customer interactions is essential. Interaction to Next Paint (INP) measures responsiveness, and how quickly your site is able to react to things like clicks and scrolls. Using Webflow's in-built preload settings is one of the best ways of achieving this, along with reducing heavy and detailed animations.

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Use Webflow's SEO & Performance Tools

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The great thing about trying to improve your Core Web Vitals is that Webflow actually does a lot of the heavy lifting for you, with things like SSL, HTML, and global CDN, as well as automatic caching. Being able to make use of things like PageSpeed Insights, and Use Secure SSL can really help you build your way toward a 95+ performance score.

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Being able to hit that 95+ score in Webflow is not luck, nor magic. It's about having a method and a process that you need to stick to. Try to focus on clean builds, optimised assets, and a stable layout, and this will help you tick Google's Core Web Vitals boxes, as well as improving overall user experience in the process. Performance should be an ongoing thing that you are focused on as a business, rather than just a one-off fix, and being able to implement these essentials is a great way of helping you to achieve this.

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