As a modern business, it is important to be able to find ways of taking your brand global. The internet has brought companies an international audience, and it’s essential to make use of this. Being able to expand your business beyond your native language is fantastic for powering long-term growth as a brand.
However, it is also worth noting that a global reach can bring with it more challenges, especially when managing a strong digital presence. This is what makes Webflow localisation one of the premier factors that’s going to enhance your site. Let’s check out some of the key ways localisation can be essential for promoting a healthy Webflow site.
Why Localisation is Better Than Translation
It’s important to understand the difference between localisation and translation, and how these impact your business. In basic terms, translation is the process of converting words, while localisation is the process of converting meaning. In other words, there is a lot more involved when entering new markets than simply changing words.
You have to consider things like tonality, layout, imagery, cultural differences, and user expectations. This is also why many companies change their adverts, or even their branding, in a bid to tackle foreign markets. Consider things like colours, measurements, currencies, CTAs, and linguistics when trying to build trust in a foreign market.
Webflow Can Support Global Growth
Webflow is a powerful tool for local growth, largely due to its design freedom, CMS content, multi-language capabilities, and third-party integrations. It’s a great way of maintaining consistency with your design, and the use of tools like Weglot and Localize can be very easily integrated into Webflow.
This allows for automatic translation and custom localisation for different regions, and helps to provide a localised design system. This gives you the opportunity to develop and grow a global business that still feels locally relevant, and won’t ruin your design workflow.
Mistakes You Need to Be Avoiding
There are many pitfalls and mistakes that a lot of businesses make when going global, and this can result in losing brand voice. Understanding these mistakes helps you avoid them, and this means you need to avoid things like inconsistent branding, ignoring SEO, and too much automation, as well as not understanding the market you’re trying to localise for.
You need to avoid these if you want to succeed as a global brand, and this is essential to get right. At the end of the day, localisation is a marketing technique, and it is important to adapt to this as effectively as you can. Being able to localise through Webflow is one of the most powerful ways of being able to make your business better, and this involves avoiding common mistakes.
When it comes to making the right choices that can help you make your business better, it is essential to consider some of the key factors involved in globalisation. One of the core parts of localisation comes from balancing creative consistency with cultural flexibility, improving voice, visuals, and value proposition.
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