You don't actually require an expensive agency or full UX team to help improve your website. In fact, tools such as Hotjar and Microsoft Clarity can provide you with direct insight into how real users behave, which give you the opportunity to spot issues, and fix them yourself with limited problems. This is going to have a major impact on how well you run your business, and the success you can achieve.
These are some of the key things you need to know if you want to be able to use these tools in the most effective way possible.
Install Them and Let Them do Their Thing
The great thing about Hotjar and Microsoft Clarity is that they are simple to use, and they both do a very important job. First off, look to install both on your site, you can do this easily, and free of charge. Once you've installed them, be sure to leave them in place so that they can collect pertinent data for at least a few days.
This is not a step that should be rushed, because it is essential to make sure you have real user behaviour, as opposed to merely guessing. Even a small sample of accurate data can help to reveal patterns you might not have noticed beforehand.
Watch Session Recordings
Session recordings are a hugely important feature, providing real replays of how users move through your site, and the actions they take during their visits. This means assessing things like where they click, where they scroll, places they might hesitate, and whether they leave or remain, as well as why this might happen.
This means you need to look out for things like rage clicks (where users repeatedly click something that doesn't work), sudden drop-offs (where users leave quickly), and confusion (such as moving the mouse around without clear direction. This is a great way of being able to identify things like UX issues that need to be fixed, and where and how you should take action to fix them.
Heatmaps Can Give You an Edge
Heatmaps are an essential way of being able to show where users are the most active in terms of scrolling, clicking, and moving, which provides you with invaluable information about user habits, what people pay attention to, what they ignore, and whether your CTA is in the right place. This is ideal for giving you a valuable edge, and helping you gain a better understanding of potential customers.
This is something that can set you apart from rivals who may not be taking such decisive action moving forward. You can see where you need to improve, as well as what is already working well, and this can help you make improvements that will boost conversions.
These are some of the key factors that you need to keep in mind when you are looking to improve the way your business comes across, and fix your website without the need for an agency. Utilising what Hotjar and Microsoft Clarity have to offer is essential for allowing you to stay ahead of the curve, and this is something that makes a big difference to your long-term conversion rates, and prolonged success.
