Content Ops on Cruise Control: Webflow CMS + Airtable/Make Workflows

Running content operations at scale is not simply about publishing more; it’s about reducing friction and providing your teams with the systems they need to remain consistent. When you have deadlines to meet, and briefs are in danger of being lost, even the best strategies can fail.

This is what makes Webflow CMS + Airtable + Make come together to help enhance your business. Together, they are a key part of creating a streamlined, automated, and stress-free content engine that can help keep your operations running as smoothly as possible. Let’s dive in and find out more about how this process works.

Why Webflow CMS is Ideal

Webflow CMS is built for structured, dynamic content, such as blogs, case studies, resources, team pages, product catalogues, and everything in between. It allows marketers, Editors, and Designers to work in tandem without stepping on one another’s toes.

There are a few things that make Webflow CMS essential for content ops, and these include flexible content types, visual editing, instant publishing, and enterprise-grade reliability.

But it’s important to understand that CMS alone is not enough to help keep your content operations efficient. You have to consider how you can organize, standardize and automate, and this is something you can achieve with Airtable and Make.

What is Airtable?

The best way to think of Airtable is to consider it as being like your editorial command centre. It’s where all the ideas are pitched, statuses are updated, drafts are assessed, and assets are collected. With custom fields, filters, and views for every team member, Airtable is a great way of keeping everything visible and centralized.

An Airtable content pipeline is a great way of being able to organise things, and fields included in this are:

·       Content types

·       SEO title + meta description

·       Author and reviewer

·       Status

·       Featured image

·       Alt text

·       Tags & categories

·       And more…

The magic happens when you use Airtable – it doesn’t just store content, but it pushes it directly into Webflow.

Make – the Automation That Connects Everything

Make is the visual automation platform that provides the bridge between Airtable and Webflow CMS. Once a piece of content hits the “Ready for Publish” stage, Make is able to automatically format it, send it to Webflow, and keep your team notified.

If you want to make use of a typical Make workflow, these are some of the key things that you should keep in mind.

·       Transforms content

·       Uploads assets to Webflow CMS

·       Creates and updates CMS automatically

·       Publishes selected Webflow pages

·       Sends Slack notifications

Make is the perfect choice for helping your team to focus on strategy, quality, and creativity, which is a core part of being able to run your business effectively.

When you’re looking to run your business more effectively, it’s important to think about the best ways you can make this work better for you. With Webflow CMS powering your device. Make handling the automation, and Airtable overseeing your editorial pipeline, you can benefit from a scalable, predictable, and stress-free workflow process that helps put your content ops on auto pilot, and allows your team to enjoy success.

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