Biddable Media
We specialise in building, tracking, monitoring and optimising data-based, research-driven PPC & Paid-Social advertising campaigns.
Our Biddable Media Process:
Our process has been tried and tested over the last 15 years or so and will ensure we have a data-based strategy, that you've approved, before starting any campaigns.
1. We Agree Goals
We review your brief and will arrange a call with you and your team to go through your requirements & goals for your advertising campaign(s) and onboard you properly, setting up comms etc.
2. We Perform Research
We'll take your brief, combine that with the knowledge gained from the onboarding meeting and start our research. This will allow us to build a proper strategy, based on current data.
3. We Present Plan
We'll digest all our research findings and create a bespoke strategy together for you to review and then for us to discuss. This will ensure you're clear on what we're doing and why.
4. We Monitor
We'll ensure all conversion tracking is setup and our premium tools like Hotjar and Fullstory are installed on the page. This will allow us to monitor the campaigns with optimal effectiveness.
5. We Optimise
Then based on the learnings we take from our tracking tools, we'll make tweaks to the campaign accordingly. This will ensure we get the most out your advertising spend.
6. We Meet & Report
We'll agree suitable, regular meetings with you and keep you updated on the key metrics, like conversions, ROAS to ensure you're in the loop at all times with the campaign(s) that you have running.
Let's Talk Biddable Media
If you're interested in talking more about the Biddable Media services we offer at Maidstone Digital, hit the button below!
FAQs
Read some frequently asked questions about the Biddable Media services we offer at Maidstone Digital here.
Biddable Media is basically the collective term for the process of buying advertising space through paid social media or paid search. Google Ads and Meta Ads are examples of biddable media platforms.
As the biddable media platforms are algorithm based, a lot of the success will be reliant upon proper research being carried out BEFORE the platforms are chosen and the campaigns are built. Then close monitoring and data-based optimisation ensures that your campaigns (and landing pages) are successful and well-optimised.
During your onboarding, we'll talk about things like budgets, targeting and the like. This will ensure that your daily/monthly budget limits are met and you're not spending more than you want to.
We like to run intense research to ensure we're recommending the right advertising platforms for your brand and your target demographic. We'll look at things like assets, call to actionss and you target market to make sure we're delivering ads in the right places.
Due to the nature of the way we work, we can offer 3, 6 or 12 month agreements for any biddable media projects we take on. This allows us to build and deliver on proper biddable media strategies that always need a little bit of time to mature and to give the team the time to optimise the campaigns.
Still have questions?
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Paul is super-responsive and works hard to get things done in time, in great quality and at a fair price. He really cares about his work and it shows! Highly recommend.
Rob Smith 5 reviews • 0 photos starstarstarstarstar 28 weeks ago Highly recommended. Solved a webflow problem quickly and at half the cost of what we had been quoted elsewhere!
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I have worked with Paul and recommended him to my customers for their website and digital needs. Both I and those I’ve referred have been absolutely thrilled with the results. Paul is not only knowledgeable but also explains everything in simple terms, making it easy for business owners to feel comfortable and confident in his capable hands.
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Working with Paul was an absolute pleasure! I was on an incredibly tight timeline, and he not only stepped up to the challenge but exceeded all expectations. He was incredibly fast, handling every detail with skill and efficiency, and his communication was clear and prompt throughout. Anytime I had a question or concern, he responded immediately with helpful insights and solutions. It was clear he really knew his stuff, and his expertise made all the difference in helping me meet my deadline. I couldn't recommend Paul more highly for anyone needing someone fast, friendly, and genuinely knowledgeable web developer!
Thank you so much for our new website. It looks amazing. The whole process was made effortless by Paul. Would highly recommend Maidstone Digital. We look forward to working with you again.
I can't refer you with less hesitation: Paul came in on someone else's botched job that missed the mark and he kept delivering, time and again - under budget and exceeding expectations - with a great ear for what I actually wanted (even when I had a hard time articulating exactly what that was). Made a huge difference and was a pleasure as a collaborator, which is a big part of this kind of work.
Paul is a great guy! Helped me get set up with Google search console and allowed my business to climb to keyword #1 in search. Sorted all the back end too- great guy to work with.
I contacted Maidstone Digital because I needed some help on a project that required the skills of a developer. I wanted to automate something that required expert knowledge and sophisticated skill which I had no clue on where to start. Paul was fast at responding, committed to getting the work done and extremely positive. Whilst it took a little longer than we had both anticipated, due to the complex problem solving required, Paul created the code and delivered the automated result I was looking for. I am over the moon with what he has done and it is something that will now be part of the legacy for the business. I can’t thank him enough. I will definitely come back for more help in the future. Get his help while you can!
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Maidstone Digital were agile, creative and added real value beyond the fundamentals. Paul took the time to understand our needs, pain points and delivered a tailored experience around that. Truly an excellent experience and the start of a sustained partnership. Fully recommend.
Paul and his team are absolutely incredible—truly beyond exceptional. In just two weeks, they flawlessly transformed our Figma design into a high-performance Webflow site that exceeded all expectations. During that time, they seamlessly integrated HubSpot, crafted stunning custom animations, and expertly optimized the site for search indexing. Communication was crystal clear, laser-focused, and profoundly professional. We’re thrilled to have launched a minimum three-month partnership with Paul and his team, and honestly, this has been one of the BEST web development agency experiences I’ve had in my entire 20-year career. If 5 stars isn’t enough, they deserve a solid 6
From the very start of the project, Paul and his team were undaunted by the tight deadline and provided a high quality product and service. They repeatedly went above and beyond what we asked of them and were a delight to work with.
I worked with Paul and his team on some SEO and analytics in order to audit parts of the TATE website. Paul was enthusiastic, passionate and helped me no end in answering questions, spotting improvement areas and then making recommendations. I would happily work with Paul and his team again in the future.
We worked with Maidstone Digital on a number of high volume Facebook Ads campaign, that required hourly monitoring and intense A/B testing to ensure optimal performance. Maidstone Digital did just that and even helped us automate some really time consuming processes and have literally saved us hundreds of hours a year!
"I worked with Paul at Maidstone Digital on a Google Ads project to help generate sales for the Leeds Castle Classical Concert. The campaigns were profitable and he was a joy to work with. Would highly recommend Maidstone Digital for any digital or lead generation projects you may have!"
Got a project in mind?
Let's talk.
To talk to our Biddable Media team about starting a project with us, hit the button below!